Honda Accord Helps Honda February Sales
American Honda Motor Co. announced sales increases across some brands, including the Honda Accord, for the month of February. U.S. sales were up 12.7% versus year ago numbers. These numbers are quite impressive especially given the poor performance of the truck division! The Acura division fared well with an increase of 16.7%. But the Honda Accord line was a big winner with an increase in sales of over 40% and the number one nameplate in sales with 22,456 units. Do you think the recent economic turnaround and increase in new car demand, coupled with Toyota’s problems has helped the Honda Accord just a little??
While Honda said they remain cautiously optomistic, they are happy to see increased consumer interest in their vehicles, especially their all new Honda Accord Crosstour.
So things continue to improve for Honda in general and the Honda Accord looks poised to continue to lead the way for Honda. The Honda Accord has sold 43215 units year to date, versus 32,557 units year to date last year. Meanwhile the Accord Crosstour, competing against the ultra popular Chevrolet Equinox, continues to shine with 4,169 units sold year to date.
For more details on Honda Accord sales figures and for Honda Motor Co as a whole, see their press release.
Toyota Woes Help Honda Accord
Consumer interest in the Honda Accord has increased substantially as Toyota continues to be investigated for safety concerns. Cars.com announced this week that consumer interest in new Toyota vehicles, which previously was the highest, has fallen significantly. In the case of the Toyota Camry, which has long owned the number one spot in consumer interest by a wide margin, has now fallen to fifth place. Honda Accord has benefited the most from Toyota’s woes as it now has the most consumer interest in the midsize sedan market, followed by Hyundai Sonata, Nissan Altima, Ford Fusion, and then the one time king, Toyota Camry.
Cars.com editor Patrick Olsen said the “constant government and media scrutiny of safety issues” among the wide ranging recalls by Toyota has had definite impact on the make of vehicles consumers are considering. The only question is how much more damage will be done before the Toyota issues are put behind them, and more importantly how long the effects of the recalls will linger.
The Toyota woes have also had the same effect on consumer interest in the compact car market as well as the full size pickup truck market.
While it is unfortunate for Toyota, it is nice to see the boost that Honda Accord will likely get, as the boost in consumer interest translates into a boost in sales and production of the already popular Honda Accord.
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Honda Accord Photos
